Graphic designer working with branding, type design and lettering.
Copenhagen based.
Contact at:
theopedersen@hotmail.com
What Bespoke lettering and packaging design
When 2023
Who GEBO Care / gebocare.dk
See also GEBO Care Cosmetics case
Gebo Cares mushroom extracts are a series of beneficial supplements made from naturally, danish grown and processed mushrooms Chaga, Lions Mane and Reishi.
Gebo approached me with a wish to create a visual language to form the package and look of their mushroom extracts. Our talks centered around a modern psychedelic vibe. Something that borrows from 70’s lettering expressions, but with less of the somewhat dated and dusty, flowerpower connotations, and more fun.
The result is a line of three products, all equipped with their own custom lettering, applied on the bottles in a creamy white color printed on transparent stickers, highlighting the natural colors of the extracts. The cap swashes hints to all time 70’s favourite; Bookman Swash - lowercase letters has contemporary, organic features.
Photography by Angela Djekic